Geographic Destination is tourism agency that develops personally customized tours by local experts for travellers of all ages, budgets and tastes. Moon Rabbit rebranded the agency – both internally & externally.
- Brand Strategy: Research of the market, customer characteristics, business attributes for building the brand. Restructured the foundation of the brand including defining core values, strengths and mission.
- Brand Identity: Design brand elements – logo, colour palette, fonts, visual imagery and content tonality.
- Photography: Selection & editing of the photographs for the defined visual image of the brand.
- Website: Complete art direction & content creation of the website and promotional banners.
- Digital Marketing: Development of social media strategy & content for the brand launch online.
- Offline Marketing: Created business cards, letterhead & conceptualized various marketing ideas.
We also developed a year long marketing timeline to guide Geographic Destination through the first phase of relaunching their brand.