Canada’s Luxury Online Store

Canada’s Luxury Online Store

Lux Second Chance is an exclusive online consignment store that sells pre-loved luxury handbags. We developed the brand strategy, created the brand and designed & implemented a marketing plan.

Project Description:

Lux Second Change is an exclusive online consignment store that sells pre-loved luxury handbags in Canada.

We did a 360 degree branding exercise and launched the store and brand’s identity in the market. Gaining trust and credibility was key. Our work included identifying the target audiences, understanding customer needs, developing the brand &its elements, and strategic positioning in the market.

  • Brand Strategy: Research the market, customer characteristics, business attributes and build the brand.
  • Brand Identity: Design brand elements – logo, colour palette, fonts, visual imagery and content tonality.
  • Digital Store: Complete art direction & content creation of the website and promotional banners.
  • Online Marketing: Develop social media strategy & content for the brand launch online.
  • Offline Marketing: Create business cards, letterhead, packaging, label & flyers (B2B and B2C).