Moon Rabbit works with diverse clients across industries and geographies to develop impactful brand identities based on a four-step process:
- Business Principles: Appreciation of business’ vision, mission & values
- Business Strategy: Understanding of the industry, company (including its product, customers and other attributes) & competition
- Brand Strategy: Development / assessment of brand strategy that includes its goals, objectives and long-term vision.
- Brand Identity: Creation of unique brand elements including its name, personality, communication style, logo / holo, colour palette and other visual elements to be perceived by consumers.