Alumni Network Branding

India Canada Alumni Network (ICAN)

India Canada Alumni Network (ICAN) is a not-for-profit network of alumni of Canadian post-secondary institutions residing in India that provides a networking platform to its members and promote activities to facilitate commercial, academic and cultural linkages between Canada and India.

Project Description:

India Canada Alumni Network (ICAN) is a not-for-profit network of alumni of Canadian post-secondary institutions residing in India that provides a networking platform to its members and promote activities to facilitate commercial, academic and cultural linkages between Canada and India.

We re-branded ICAN to give it a professional look and feel in order to increase its membership base in India.

Received recognition from the Canadian High Commissioner at the launch of the new ICAN brand. Our work included:

  • Brand identity: Development of the brand identity including a new logo, colour palette, and typography, business cards, letterhead etc.
  • Events collateral: Design of marketing collateral such as banners, standees, awards design, and social media event collateral.